Digital publishing offers a wide range of possibilities. This is why it is important to define precisely the target users, objectives and modes of distribution before embarking on the project. If digital publishing takes place in parallel with a print document, it is advisable to consider the scope of each of the media.
Navigation for example: is it a medium that will be used on a recurring basis by its users or once?
It requires greater investment in terms of design and production. But its results are more measurable, impactful and sustainable.
While some people have raised concerns about the disappearance of print paper media in favour of digital publications, we at PandaSuite are convinced that the key to success comes from the complementarity of the media and the implementation of intelligent cross-media strategies.