Sales reps spend a lot of time and energy to organize meeting with their prospects. In a tight economic context and to meet new customer expectations, interactive presentation creates richer and more effective sales experiences and helps optimize companies’ sales performance.

Bye bye Powerpoint and PDF: the interactive sales presentation is an innovative, dynamic and visual presentation that contains multimedia content (images, videos, …), animations, enrichments (360° virtual tour, 3D…). Thanks to multi-touch gestures (swipe, zoom, scroll, pinch…), the sales representative interacts with his interactive support.

Beyond its “wow” aspect, the interactive presentation is a lever of commercial performance. Whether it is through speech consistency, the production of content, its accessibility on the different support or the management of updates, the interactive presentation allows sales representatives to devote all their time, talent and energy to selling.

A Sales Enablement Tool

According to Jeff Ernst, author of “The New Rules of Sales Enablement,” “90% of the content developed by marketing for sales people is not used. Sales reps spend more than 30 hours a month searching for and producing their own content“.

The interactive presentation is a perennial tool available to all sales reps. Co-constructed and managed with the marketing teams, it brings together in a 100% personalized interface all the content they need for their prospects (photo galleries, portfolios, PDF presentations, product catalog, etc.). It evolves according to the sales strategy and allows to align the discourse.

Dynamic, modern and visual, it reinforces the confidence of the sales teams.

Beyond its visual characteristics, it integrates essential functions during appointments such as note-taking, lead management, emailing, order taking from the application or connecting to a CRM tool (Salesforce…).

Benefits of Interactive Sales Presentations

Ray-Ban interactive presentation (Makassar) to showcase the latest collection

Customer-centric Approach

Today’s customers expect better sales experiences and a more personalized approach. The interactive presentation transforms a linear presentation into a fluid, interactive discussion centered around customer needs.

Identify customer needs beforehand: this is the structure of the interactive presentation. Enrich with the right arguments and illustrate with the available contents (key figures, product sheet, customer case, customer testimonials, videos…).

Thanks to a simple and intuitive navigation (buttons, navigation menus), the salesperson’s speech is fluid and illustrated. The presentation becomes a basis for discussion and the sales representative collects a maximum of information from his prospect.

Benefits of Interactive Sales Presentations

JLL’s sales support is structured according to the main customer issues and enriched with animations.

Mobility and Performance

The interactive presentation accompanies the sales teams in the field, wherever they are. Available offline, it takes the form of a 100% customized application for iOS, Android, MacOS and Windows.

No more need to navigate between and carry multiple documents, the sales person can access the presentation they need in one click from their tablet or computer.

At the end of the appointment, the sales representative can send the presentation by email to his prospect in the form of a URL. In this case, it may be useful to prepare a short version of the presentation.

Beyond this use, the interactive presentation can be reused on many occasions: integrated on a website, installed on a touch device at an event, during a training session…

Benefits of Interactive Sales Presentations

Interactive presentation is available anywhere, online or offline (Unsplash)

Explain Easily

Interactivity brings products and services to life, demos are more immersive and educational. The more complex the products are, the more visual storytelling will have a strong impact on the interlocutors. Whether through illustration or the integration of buttons above product visuals, it makes complicated concepts more visual and allows for step-by-step explanations through interactivity.

Here are a few examples:

  • Illustrate the production steps of a product
  • See concretely the benefits of the product (Before After Slider)
  • Have a guided tour of a site
  • Detail the technical aspects (zoom on parts of the product)

It can also include 360° content, 3D objects and offer an Augmented Reality (AR) experience.

Benefits of Interactive Sales Presentations

This diagram illustrates the technical process of a boiler (Engie Saint Denis).

A Training Support

Thanks to its playful aspect, the interactive presentation not only educates customers, it is also an excellent training tool for new and experienced salespeople.

A Monitoring Tool

Contrary to a classic presentation, you can follow all the statistics including the time spent on each page, the number of interactions… This is how you identify the content that generates the most sales.

Manage updates to your presentation from a visual back office. Push notifications keep sales reps informed of the latest news.

The interactive presentation also allows you to manage access to the different presentations and remove access for sales reps who leave the company.

Differentiate Yourself

Of course, investing in an interactive presentation requires more resources than a simple Powerpoint. It also requires equipping sales representatives with good quality tablets or computers. But it strengthens your brand image, differentiates you from the competition and allows you to build a relationship of trust with your customers.

Benefits of Interactive Sales Presentations

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Benefits of Interactive Sales Presentations

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